AI Insights · Timothy · October 2025
Top 5 iOS Decoration Games in the UK: Q3 2025 Performance
Explore the performance metrics of the top 5 decoration games on iOS in the UK during Q3 2025, with insights from Sensor Tower.
In the third quarter of 2025, the performance of the top decoration games on iOS in the United Kingdom showcased diverse trends in revenue, downloads, and active users. Here's a closer look at the top 5 games in this category.
Gardenscapes from Playrix saw a peak in weekly revenue at approximately $310K by the end of September. Downloads fluctuated, with a notable increase to around 7.4K in the last week. Active users initially declined but rebounded to 145K mid-quarter, before closing at 124K.
Travel Town - Merge Adventure by Moon Active experienced a steady rise in revenue, reaching about $275K in late September. Downloads remained stable, hovering around 9K, while active users showed a gradual decrease, ending the quarter at approximately 54K.
Homescapes, another title from Playrix, saw revenue grow to $262K by the quarter's end. Downloads surged to 9.6K in the final week, and active users increased from 78K to nearly 118K, indicating a positive engagement trend.
Seaside Escape®: Merge & Story from Microfun Limited maintained consistent revenue growth, peaking at around $156K. Downloads rose to 1.7K by the end of September, while active users fluctuated but ultimately stabilized at approximately 47K.
Lastly, Toca Boca World by Toca Boca AB displayed a decline in revenue, concluding at $76K. Downloads decreased to 9.3K, and active users fell from 337K to 259K, reflecting a downward trend.
These insights, drawn from Sensor Tower's data, provide a detailed look at how these leading decoration games are performing in the UK market. For more comprehensive analytics, visit Sensor Tower.
